Move over, Cinderella, Snow White and Ariel: The Disney Fairies are on their way.
Preparing for the Oct. 28 release of a straight-to-DVD animated children’s movie about Tinker Bell, Walt Disney World is about to open a walk-through attraction in the Magic Kingdom based on, and featuring, that pixie and four other Disney Fairies characters.
The Disney Fairies are a new set of characters, developed for books, movies, Internet games and merchandise, that expand the role of the always-popular Tinker Bell. Four DVD movies are in the works. The theme park’s Pixie Hollow attraction opens Oct. 24 in Mickey’s Toontown Fair.
“This is a franchise that is soon to be like our princesses franchise,” declared Francois Leroux, a vice president of character programs with Walt Disney World Entertainment, who introduced the characters to the media on Wednesday in downtown Orlando.